With more than 13 years experience as a Marketing Professional working with Global Brands, Antonio has in-depth experience delivering Marketing Communication Strategies and Digital Communication solutions for clients across EMEA, the US and APAC. He has led strategic digital engagements for leading brands, including HP, P&G, FIAT, Toyota and Lexus EMEA, McDonald's Worldwide and Kellogg's UK. Prior to joining Critical Mass, Antonio held roles including Head of Digital & DM at Souk Communications and Managing Director of Reading Room. Antonio holds an MSc in International Marketing and Marketing Research from The London School of Economics and is a Fellow of The Royal Society for Arts.